2014-15- Citizens Bank and Trust Isaiah Ad 1
Citizens Bank and Trust wanted to support Covington High by providing us the opportunity to promote positive aspects of the school through advertisements. CBT kindly donated a brand new video camera to 409 studios for this purpose, helped us bounce around a few ideas for ads, and ultimately allowed our students to let their imaginations run wild!
The "Isaiah" series of ads was based off an idea to pick a football player and have him reflect on the concept of family. One of our football players, Isaiah, happened to be selected as our August student of the month when we were planning the advertisement, and he and his family were more than willing to give us a hand! Isaiah himself wrote and recorded the dialogue. The first ad has Isaiah talking about his personal family, and the second ad has him reflecting on his CHS family.